Rachael joined Vyta in June 2021 and is responsible for the formation and execution of Vyta’s marketing strategy to promote long term growth. Rachael has a degree in Communication and PR from Northumbria University and has 10 years’ experience in Marketing, PR, and Event Management. She started her career agency side, working with consumer and B2B clients across multiple sectors before following her interest in B2B technology. Rachael is passionate about driving results from integrated marketing campaigns and communicating the Vyta brand effectively across multiple markets. Rachael is a keen horse rider and loves spending time in the countryside.