It may look fun. It might feel harmless. It could cost you more than you realise.
Personalising your laptop with stickers can seem like a creative way to show personality, interests or brand loyalty. However, when it comes to the long-term value of your device, especially in relation to resale or responsible reuse, this small decision can have larger consequences.
At Vyta, we specialise in sustainable IT asset disposition which includes the refurbishment, resale and revenue return of client devices. We see first-hand how even small cosmetic choices can affect the value, usability and environmental impact of a device. Here is what you need to know.
Stickers can reduce resale value
First impressions matter. So does condition.
When businesses or individuals sell used IT equipment, the goal is usually to recover maximum value. Devices with stickers or adhesive residue are less desirable to buyers and are often perceived as less professional or well-maintained.
During the refurbishment process, every device is graded based on its physical condition. One sticker, even a small one can cause significant permanent damage to a laptop screen lid or palm rest. This means it sometimes needs to be graded in the same way as a dent, crack or deep scratch. It can move a device from Excellent to Fair, reducing its resale or rebate value.
This small detail could cost your organisation money.
Difficult to remove and can cause damage
Stickers do not just reduce the value of a device. They also create work. While some peel away cleanly, many leave behind sticky residue that is hard to remove. Worse still, they can damage the surface, especially on aluminium or matte finishes, leaving permanent marks or discolouration.
Our technicians often spend significantly more time carefully cleaning stickered devices. This increases processing time, adds cost and can even lead to further surface damage. In some cases, it may even make a device unsuitable for reuse altogether.
It complicates the reuse process
A clean device has a longer life. Vyta is committed to keeping IT assets in use for as long as possible. Stickers that include names, branding or custom designs can raise concerns about previous ownership or data security. Buyers and recipients usually prefer a neutral, unbranded device that feels like new. Devices with lower cosmetic grades are less likely to be reused. They are more often broken down for parts or recycled, cutting short their lifecycle and reducing the environmental benefits of reuse.
If stickers are a company requirement for identification or compliance purposes, please place them on the underside of the device rather than on visible surfaces. This helps protect the resale potential and appearance of the device.
The cost to sustainability and value
One small sticker can leave a lasting impact. By avoiding stickers, organisations can:
- Protect the condition of valuable assets
- Maintain higher cosmetic grades
- Increase the chances of reuse
- Support a more sustainable IT lifecycle
- Maximise return on investment
Keeping devices clean is one of the simplest ways to support both sustainability and circular economy goals. It helps you get more from your IT equipment and reduces unnecessary waste.
Smarter ways to personalise
There are better ways to express your brand or personality. Stick to our advice and try using:
- A laptop sleeve or case with your design or company colours
- A removable skin or cover that does not leave residue
- Digital customisation such as wallpapers or lock screens
These options allow you to personalise your device without affecting its future value or usability. Your device stays in great condition, ready for its next user.
No more sticky situations
One sticker might not seem like much. It is. When it comes to sustainable and cost-effective IT asset management, small actions can make a big difference. By keeping devices free from stickers, your organisation protects its investment, supports sustainability and makes future reuse easier. A clean device is a more valuable device.
Think before you stick.
